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Marketing Science Partner

  • Location: Singapore
  • Salary: Negotiable
  • Job Type:Contract

Posted 21 days ago

  • Sector: Operations
  • Start Date: 17 November 2021
  • Expiry Date: 17 December 2021
  • Job Ref: JN -112021-42023

Our client is looking for a Marketing Science Partner, an experienced research and analytics professional to partner with agencies to optimize their investments on the platform on behalf of their clients and measure the effectiveness of their marketing investment both on and off the platform.


You must be comfortable in a client-facing role, have strong foundation in advertising and marketing measurement techniques, quantitatively oriented with experience in analyzing large datasets, focused on results, and self-motivated. 


Responsibilities

  • Play a major, strategic role in working closely with a selection of the largest advertising agency and consulting firm partners in APAC, in order to develop best practices in marketing science to understand the relative impact of different marketing strategies on & off the platforms
  • Establish and nurture senior-level agency relationships through data, analytics and measurement expertise
  • Educate and influence advertising agencies to build and adopt better measurement practices to optimize the use of the platform for their clients
  • Drive adoption of data, analytics and measurement of methodologies, products and approaches amongst agencies in support of their learning agendas
  • Design tests to showcase the power of good measurement using first-party or third party or a combination of tools and solutions
  • Support agencies in developing advanced capabilities in identifying and operationalizing appropriate signals and platforms for measurement, targeting and optimization
  • Communicate complex research methodology and results to internal and external stakeholders including senior (up to C-suite level) agency stakeholders as necessary
  • Provide feedback to and collaborate with internal agency sales, product and partnership teams to identify opportunities for new and existing measurement solutions
  • Consult agencies on data, analytics and measurement (e.g. business hypothesis to test, measurement design & feasibility or insights interpretation)
  • Operate internal & external education & training workshops to raise awareness & advocacy of measurement solutions & analytical best practices


What our client is looking for:

  • Degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science or Engineering preferred
  • At least 7 years of relevant experience, media/marketing measurement, research or analytics experience and general love of data and numbers
  • Experience in analyzing and manipulating data sets to understand patterns and provide insights
  • Solid understanding of online and offline advertising and familiarity with Brand and Direct Response advertising and marketing frameworks, including ad effectiveness measurement techniques
  • Hands-on experience in developing and deploying MMM, interpretation and contextualization of results, and sharing of results with clients
  • Familiar with field experiments, experimental design, survey sampling, and/or panel data
  • Experience in developing framing measurement strategies and communicating to audiences while keeping the big picture in mind
  • Client-facing experience (both internal and external), including ability to drive meetings or change through adoption of new products, research methods and modeling techniques
  • Excellent communication and client-interaction skills, ability to communicate technical content to general audience is critical
  • Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
  • Experience working with structured and unstructured data-sets, statistical software such as R, SPSS and SAS
  • Experienced in creating and running queries with SQL and/or Python
  • Experience and good understanding of digital advertising eco-system stack such as tagging, 1P data collection, integration and usage, CDPs and cloud environments such as AWS and GCP advantageous
  • Experience in working in or with advertising effectiveness measurement companies a plus