As recruiters, LinkedIn is our domain, our habitat. Take it from us, we know what a good LinkedIn profile looks like, and we know the LinkedIn profile tips that you need to become a professional on LinkedIn.
According to LinkedIn Newsroom, there are currently 660,000,000 members across 200 countries and regions worldwide making it the biggest platform for professionals and job seekers alike. LinkedIn is a platform full of opportunities and a great way to “put yourself out there” whilst still maintaining a level of professionalism.
If you want to stay ahead of the curve, listen up.
LinkedIn is becoming more and more competitive, so the global standard of what is expected from your LinkedIn profile is on the rise. We have collated some of the top “killers” of LinkedIn profiles, along with LinkedIn Profile tips to help you improve.
Linkedin Profile Tips: “The 5 Killers”
1. Unprofessional Photos
Your profile picture is the first visual representation that an employer has of you. It would be great to think that your profile picture doesn’t impact your chance of being hired, but it does, first impressions are real and they can have a real negative effect on your profile.
Profiles should be as presentable as possible, meaning a high quality and well-positioned headshot is necessary for 2019 and 2020. Using an old picture that is pixelated or poorly cropped down just isn’t good enough anymore, it tells an employer that you don’t care enough to even change it. If you don’t care about how you’re presented on the largest professional network in the world, don’t expect to be treated like a professional.
2. Neglected LinkedIn Summary
LinkedIn summaries are a great opportunity to express yourself, however, it is an area that is frequently overlooked.
The summary is one of the first places an employer will look to gain a brief understanding of yourself, it’s also one of your first opportunities to connect with the reader on a personal level. A lot of people have begun to forget that LinkedIn is a professional platform. There seems to be more leniency with how we can present ourselves due to one simple fact, LinkedIn is a social networking platform, not a CV.
LinkedIn profiles are becoming the modern-day CV, so embrace it, bring some of the real you into your LinkedIn summary.
3. Outdated Content
When taking on someone within our recruitment process, work experience is something that heavily weighs down a profile. Employers don’t want to know about the career path or where you started, they want to know what’s the career path you are currently on and how you can benefit the business. The last 5-7 years of work experience should be your main priority, no one cares about what you did, they care what are you doing now and how you can benefit them.
A LinkedIn profile isn’t a platform that you perfect just once, its a brand, it’s you. LinkedIn provides you with the opportunity to extend your career within directions you may have never even considered turning too. Considering the way we work as recruiters, scouting LinkedIn for some of the top talents, keeping content updated and relevant can’t be ignored, recruiters are here to help, but first, you need to help yourself.
4. Not Pushing For Recommendations
When purchasing a product or attempting to book a holiday, your purchase is based not on the product itself but on the reviews it has received. The same applies to LinkedIn profiles, even a few lines from your old boss can provide the reader with an opportunity to view your profile in nothing, but a positive light.
As humans, we seek out verification from others, to have access to a feature where this is on offer, it would be crazy to avoid using them.
5. Your Profile Isn’t Niche Enough
Having a niche profile is great, it allows for potential employers to find you, and instantly know whether you’re a potential candidate or not.
Linking back to ‘Outdated Content’ having content on your profile that isn’t relevant, e.g. your entire career path will only get you so far, if you want to truly progress through your career via LinkedIn you will have to adapt and allow for employers to look straight at your profile and know who and what you are.
If you truly have a great LinkedIn profile, you will be maximising your reach on a global scale. With LinkedIn the opportunities are endless.