Hiring company is a global technology company specializing in digital advertising and mobile monetization solutions, partnering with app developers to drive scalable revenue growth across international markets.
THIS IS A CONTRACT POSITION UNTIL 31 DEC 2026 SUBJECT TO CONVERSION TO FULL TIME OR EXTENSION BASED ON PERFORMANCE & BUSINESS NEEDS.
Overview
We are looking for an experienced B2B marketing professional to drive growth and adoption of a mobile app monetization platform across APAC. This role focuses on developing and executing go-to-market strategies, localized campaigns, and partner-driven initiatives across key regional markets.
This is a hands-on role focused on localizing and executing global marketing programs across APAC, with a strong emphasis on Greater China markets
Key Responsibilities
- Lead and execute regional marketing strategy aligned with global objectives
- Plan and launch integrated marketing campaigns and programs
- Develop and localize content (presentations, playbooks, digital assets)
- Drive brand positioning and awareness across APAC markets
- Manage and execute industry events, conferences, and partner activations
- Analyze campaign performance and generate actionable insights
- Work cross-functionally with commercial, product, and regional teams
- Stay updated on industry trends, competitors, and market dynamics
Requirements
- 7+ years in B2B marketing (integrated, partner, or channel marketing)
- Strong experience in APAC markets (Greater China B2B exposure highly valuable)
- Fluent in Mandarin and English due to focus in Greater China Markets
- Proven ability to execute campaigns and manage multiple stakeholders
- Data-driven mindset with strong analytical skills
- Experience in ad-tech, monetization, mobile apps, or digital ecosystems preferred
- Strong project management and communication skills
Nice to Have
- Experience in mobile gaming, performance marketing, or digital advertising
- Familiarity with China’s digital ecosystem (e.g. local platforms and channels)