- Support the development and refinement of partner marketing strategies, ensuring alignment with business priorities and local market needs.
- Launch and manage marketing programs with and through partners, including co-marketing campaigns, enablement initiatives, events, and digital marketing activities.
- Collect, consolidate, and analyze data from multiple sources to evaluate program effectiveness and identify trends, opportunities, and areas for improvement.
- Develop and maintain reporting mechanisms to track KPIs, ROI, and program performance, providing recommendations to stakeholders.
- Act as a liaison between partners and internal stakeholders to ensure alignment, collaboration, and successful execution of initiatives.
- Support the development and delivery of marketing content, collateral, tools, and training materials for partner engagement and enablement.
- Monitor market trends, competitive developments, and partner ecosystem changes to inform marketing strategies and programs.
- Leverage AI tools and technologies to improve marketing effectiveness, automation, reporting, and operational efficiency.
- Proactively explore new technologies, tools, and approaches to enhance program performance and drive innovation.
Requirements:
- At least 7 years of experience in marketing, partner marketing, channel marketing, alliances marketing, or related disciplines.
- Proven track record of developing and executing successful marketing strategies and programs.
- Experience working with partners across multiple markets and understanding regional business practices and cultural considerations.
- Strong program and project management skills, including managing multiple initiatives, stakeholders, timelines, and deliverables.
- Excellent written and verbal communication skills.
- Strong analytical capabilities, with experience using data to drive decision-making and measure program impact.
- Experience creating marketing content, enablement materials, and partner-facing communications.
- Demonstrated ability to collaborate effectively across complex organizations and influence stakeholders at various levels.
- Proficiency with AI tools and technologies to improve productivity, automate workflows, and enhance marketing outcomes.
- Experience consolidating data from multiple sources and translating findings into actionable insights and recommendations.
- Knowledge of digital marketing channels, campaign execution, and performance measurement.
- Strong problem-solving skills, adaptability, and ability to operate in a fast-paced environment.
- Curiosity, growth mindset, and commitment to continuous learning and adoption of new technologies.
This is an initial 6 months contract role.