The hiring client is a Global Entertainment Technology client and they are looking for an experienced Regional Marketing Manager to join their APAC team. This is a high-impact contract role supporting the regional rollout of globally developed campaigns, acting as a strategic bridge between Global HQ and local market teams across APAC.
THIS IS A 4-month PARENTAL COVER CONTRACT
About the Role
You’ll be responsible for localizing and project managing global campaigns across APAC markets, aligning creative and strategy with regional market needs, and identifying campaign opportunities that will resonate with local audiences. This role combines stakeholder coordination, creative input, and analytical thinking to ensure campaign success.
Key Responsibilities
- Localize and lead execution of global campaigns across APAC markets
- Act as the key APAC liaison to global marketing teams (US, EMEA, LATAM)
- Provide creative and strategic input to enhance campaign relevance across diverse APAC audiences
- Lead cross-functional feedback loops between global and regional teams
- Identify and champion import titles suitable for APAC prioritization
- Serve as the regional lead for global brand initiatives
- Collaborate with Product Marketing and Ads teams for regional messaging and campaign alignment
- Offer strategic oversight in gaming initiatives across the region
- Analyze campaign performance, extract insights, and share best practices for continuous improvement
Ideal Background
- 4+ years in marketing, with experience in regional campaign management or brand marketing
- Proven ability to manage multi-market execution and cross-cultural stakeholder engagement
- Strong knowledge of APAC markets and localization strategy
- Experience in fast-paced global companies (media, tech, gaming or entertainment sectors is a plus)
- Excellent communication skills and a collaborative mindset
- A balance of creative judgment and analytical rigor