We’re partnering with a Global American Consumer Technology company with a strong presence across lifestyle products, recognized for innovation and premium user experiences.
They are looking for a 360 Marketing Manager to drive full-funnel go-to-market strategy and execution across brand, activations, and ecommerce channels across APAC.
Responsibilities:
- Act as the APAC marketing lead and key regional voice, driving alignment across global, regional, and in-market stakeholders to ensure cohesive execution
- Own and drive end-to-end go-to-market (GTM) strategy across APAC, aligning global direction with regional execution and local market nuances
- Own and manage regional marketing budgets, allocating investments strategically based on commercial priorities and campaign performance
- Translate consumer insights and market dynamics into high-impact marketing strategies that drive brand growth and commercial performance
- Partner with category and product stakeholders to launch integrated campaigns that deliver against revenue and business objectives
- Lead 360° integrated marketing campaigns across brand, ecommerce, activations, and partnerships to maximize reach and conversion
- Drive performance marketing strategy across key digital channels including paid search, SEO, paid social, and CRM/EDM
- Plan and execute regional events, sponsorships, and experiential activations, driving brand engagement and strengthening market presence
- Oversee ecommerce marketing initiatives to optimize customer acquisition, engagement, and online conversion
- Build and manage agency partnerships, leading the development of annual marketing calendars and large-scale activation plans
- Develop and execute PR and communications strategies, driving strong media visibility and brand positioning
- Provide strategic input into global creative direction and oversee development of localized assets, ensuring relevance across diverse APAC markets
- Manage media relations and communications, including handling high-priority or sensitive enquiries
- Collaborate cross-functionally with design, retail, and distributor partners to elevate end-to-end consumer experience
- Lead strategic partnerships and influencer collaborations to expand brand reach and cultural relevance
- Track, analyze, and optimize campaign performance, leveraging data-driven insights to continuously improve ROI and identify growth opportunities
Requirements:
- Proven 360 marketing experience, spanning brand, digital, ecommerce, and offline activations across the full funnel
- Experience localizing global campaigns for APAC markets, with a strong understanding of regional and cultural nuances
- Proven ability to drive customer acquisition and revenue growth through integrated digital and traditional marketing strategies
- 10+ years of experience in consumer marketing, managing integrated campaigns and long-term brand-to-consumer engagement across a diverse media mix
- Background in agency, consumer technology, or FMCG environments, with strong exposure to consumer-focused marketing
- Hands-on experience across digital, ecommerce, brand, and event/activation planning, with the ability to execute end-to-end campaigns
- Strong consumer-first and data-driven mindset, with experience leveraging research and insights to develop and continuously optimize strategies
- Experience working with distributor-led markets, understanding go-to-market dynamics where products are primarily sold through channel partners
- Solid budget ownership and management experience, including media planning, vendor negotiations, and partnership investments
- Experience building and managing strategic partnerships and brand collaborations
Nice to Have:
- Experience leading or mentoring teams in a matrixed organization
- Strong written and verbal communication skills, with the ability to influence senior stakeholders