The hiring client is a Global MNC with an Insurance Wing that's well known worldwide - We’re looking for a strategic and hands-on Content Manager to join a regional healthcare portfolio team driving innovation in digital health access and guided care journeys across Asia. This role focuses on leading content strategy, execution, and performance optimization across customer-facing platforms including websites, mobile apps, and engagement tools.
You'll play a key role in delivering personalized, high-quality content that supports customer engagement, retention, and conversion helping users access the right care, at the right time, through the right channels.
Key Responsibilities
- Develop and maintain a content strategy blueprint aligned with healthcare user journeys and key initiatives.
- Manage the content calendar to ensure timely, relevant, and audience-specific content delivery.
- Oversee content creation for digital platforms (e.g. website, mobile app, EDMs, transactional messages, blogs, etc.).
- Edit and proofread content to ensure brand voice consistency, quality, SEO alignment, and compliance standards.
- Collaborate with internal teams — including marketing, healthcare, product, and data — to create targeted and behaviorally relevant content.
- Drive A/B testing and content optimization using real-time user triggers and segmentation data.
- Analyze content performance and provide actionable insights for continuous improvement.
- Stay up to date with digital content trends and healthcare engagement best practices.
Qualifications
- 6+ years of experience in content management, digital content strategy, or related roles.
- Proven ability to develop and execute multi-channel content strategies.
- Familiarity with CMS platforms and customer engagement tools (e.g. Adobe Experience Manager, Salesforce, Sitecore, etc.).
- Strong understanding of personalisation, Behavioural triggers, and segmentation-led content delivery.
- Solid grasp of SEO and content marketing principles.
- Excellent communication and project management skills.
- Strong analytical mindset with the ability to translate data into strategy