Performance Marketing Executive
Nicoll Curtin Singapore, Singapore (Hybrid)The hiring company is a global platform that curates industry gatherings and community experiences in key international cities. Their focus is on convening forward-thinking professionals to exchange ideas and explore innovation across evolving digital landscapes.
We’re looking for a data-driven Performance Marketing Executive to take charge of our paid digital campaigns and drive measurable growth across multiple channels—covering both B2B and B2C audiences.
- PREFER CANDIDATES WHO HAVE RAN MARKETING CAMPAIGNS TO DRIVE CONVERSIONS, AWARENESS AND TRAFFIC FOR GLOBAL/REGIONAL EVENTS OR CONFERENCES
- WE ARE OPEN TO CANDIDATES WHO COME FROM INDUSTRIES CLOSER TO TECHNOLOGY OR FINTECH
Responsibilities
- Own and optimize our digital ad accounts (Meta, Google, LinkedIn, X, YouTube, etc.) to drive awareness, ticket sales, and sponsor leads
- Plan and execute high-impact campaigns across paid media, SEM, retargeting, and emerging platforms like TikTok
- Analyze performance metrics daily unblocking policy issues, refreshing creatives, and adjusting budgets to maximize ROI
- Report against KPIs including reach, engagement, conversions, and CPL
- Test new channels and creatives continuously to improve CAC and ROAS
- Work hand-in-hand with the Marketing Lead, Analysts, and Creative team to align on goals and execute campaigns with speed and precision.
Minimum requirements
- 3–5 years of hands-on experience managing paid campaigns across key platforms (Meta, Google, LinkedIn, X)
- Proven track record of performance marketing success preferably in events, tech, or high-growth environments
- Analytical and proactive, with strong grasp of campaign tracking, testing frameworks, and ROI optimization
- Familiarity with tools like GA4, Mixpanel, Webflow, Figma, GTM or Hotjar is a bonus
- Interest in Web3, AI, or emerging tech is a plus but not required
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Seniority Level
Mid-Senior level
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Industry
- Events Services
- Technology, Information and Media
Employment Type
Full-time